NOSTR MAGAZINE

San Francisco Hotel Reaches 94 Percent Occupancy as Competitors Flounder

San Francisco Hotel Reaches 94 Percent Occupancy as Competitors Flounder

NM team

May 13, 2026

The numbers are out, and they shatter every expectation. While the city braces for a World Cup booking letdown and an influential CEO threatens to abandon California entirely, one downtown tower just posted a 94% occupancy rate and revenue that finally eclipses 2019. The story behind those figures will reshape how you see San Francisco's recovery.